Chicago, IL – October 1, 2010 – ForceLogix (TSX-V: FLT), a leading provider of Sales Performance Management software, today announced that a top 25 Pharma company has replaced its in-house developed sales effectiveness systems with Optimizer from ForceLogix. Nearly 850 users from this $7b company went live with the award-winning, SaaS-based Sales Force Effectiveness system earlier this year.
The research-based pharmaceutical company had been using various in-house developed sales effectiveness solutions previously including multiple spread sheets and word documents, but needed a flexible tool that could be quickly, easily, and inexpensively configured for their unique selling model. Optimizer enables the team to make changes quickly and without extra vendor intervention or costs.
“This major implementation is indicative of the trend away from in-house built point solutions in favor of flexible, SaaS-based sales effectiveness applications,” said Steve Potts, Executive Vice President of ForceLogix. “Every selling company wants to coach and develop their sales teams but there are too many barriers when you evaluate doing this in-house. Our consolidated platform provides a fully integrated solution to support the measurement and coaching of the entire sales force to optimize results.”
About Optimizer:
The Optimizer suite of applications is the life sciences industry’s top SaaS-based sales force effectiveness solution. Optimizer is used by thousands of sales reps and managers and is deployed worldwide in multiple countries and languages. The complete Optimizer/SFE suite gives customers the mobility and coaching solutions needed to drive user adoption and sales effectiveness. Optimizer is priced on a per manager per month basis and is now generally available.
About ForceLogix:
ForceLogix leverages their award winning SalesForce Optimizer Platform to deliver on-Demand Sales Performance Management (SPM) and Sales Force Effectiveness (SFE) solutions for specific industry segments. Founded by software industry veterans, the company combines deep industry domain expertise, deployment experience, and Software as a Service (SaaS) operations savvy. With a focus on the Life Sciences industry, ForceLogix customers will achieve the fastest time to value through the deployment of fully functional SFE applications that are simple to deploy, inexpensive to operate, and provide a superior user experience.
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